About Us
Company Profile
We are full service drycleaners. We dryclean, launder, alter, repair and press. From sleeping bags to formal gowns we can handle it all! Cotton to silk shirts we can finish it all with flair.
Owners Ricky and Kylie Brackfield together with their dependable team are passionate about drycleaning and fabric care for our customers.
We deliver high quality cleaning and laundry services when promised.
Our mission is to meet or surpass your needs and expectations through progressive, reliable services delivered by competent and courteous employees.
We are locally owned and operated here at 1227 Pukuatua Street Rotorua.
Choose Rotorua Drycleaners for all your garment cleaning requirements. Contact us now

Your Guarantee - Our Quality
Dry cleaning has been our family for three generations so we have a lot of support, knowledge and dry cleaning expertise from years of industry knowledge to draw from. We abide by all current legislation applicable to us.
We are current members of the Textile Care Federation, and the Rotorua Chamber of Commerce.
We put our faith in our highly skilled team members and high quality products with the service to match.
What Makes Us Unique?
Rotorua Drycleaners have invested heavily in leading edge European dry cleaning and finishing equipment. We use the world renowned Viet finishing equipment - what does this mean for you?
After the drycleaning process your garments are finished on formers which blow hot clean condensation free steam into your clothes finishing them from the inside out. Less handling and frictional ironing extend your garments life and protects your clothing investment.
Environmental Standards
We are very aware of environmental issues involved with dry cleaning we strive to be “green” as currently possible! Our drycleaning solvent (perc) is recycled and reused, filtered and distilled to remove all impurities. Any waste is sent to a licensed waste disposal company (we used Transpacific Technical Services here in Rotorua).
We encourage our customers to recycle your wire hangers at our store (we have switched from providing plastic coat hangers to wire coat hangers too!). We practice the Three R’s: Reduce, Reuse and Recycle.
The wrap we use to cover your garments is cut on a machine to fit the size of the garments rather than a standard size to save plastic waste.
How safe is drycleaning for the environment?
In most countries including New Zealand, most drycleaners use a solvent called perchloroethylene, or "perc". It looks just like water, but is nearly twice as heavy. Interestingly, it’s made from coke, although exactly how my book doesn't say. This means that it's a mineral based product somehow derived originally from coal. It is a very effective cleaner.
We are occasionally asked about how much solvent we use, and what happens to all the used solvent? After all, it's OK for dirty water to go down the drain but solvent is another matter. Strangely, the basic answer is that although dry-cleaning is done with solvent, a modern machine uses up almost none. This is because after each load the used solvent returns to a distilling tank where it is turned into clean solvent for re-use. We have estimated we re-use the same solvent 1700-1800 times. Imagine how long your water would last if your washing machine did that! Usually once a week our Drycleaning team scrapes the accumulated soil out of the bottom of the distilling tank for disposal.
Modern machines are so effective in recovering the solvent, that at Rotorua Drycleaners we calculate that we use about 2ml of solvent per kilogram of clothes cleaned. That's not much, and is less than one ml for a pair of trousers. So interestingly, although the solvent costs around $700 per drum, we spend little more on solvent than we do on staff morning tea supplies.

We are also part of the national franchise Apparelmaster. Apparelmaster has operated in New Zealand since 1978 providing the following services to a large and diverse customer base. Talk to us today about our total workwear and laundry solutions that can be tailored exactly to meet your specific business needs - without any capital outlay by you. We purchase all the stock your business requires and rent them back to you in a comprehensive and affordable package that includes the following products and services:
- A full range of industrial, retail and food industry garments
- Customised garments and emblems
- Towels, dispensers and mats
- Professional laundry and repairs
- Washroom Services
Apparelmaster is a national franchise of 31 locally owned and operated franchises based within drycleaners. You receive local service while enjoying the benefits of dealing with a national organization. When you dress your business with Apparelmaster, we take care of everything!
